Finance metrics

Finance metrics and accounting basics

The profitability and performance measures every business owner and finance team should understand, how to calculate them, and the accounting foundations that make them reliable.

Why a handful of numbers matter so much

Lenders, investors, boards and buyers ask the same questions of every business: how much do you keep from each sale, is the business profitable after its overheads, and how much do you need to sell to cover your costs. Gross margin, net margin, EBITDA and break-even answer those questions in a form everyone recognises.

The formulas are simple. The hard part is having figures you trust. That depends on a sensible chart of accounts, costs posted to the right places and a disciplined month-end close, so the numbers behind each metric are complete and consistent from one month to the next.

Metrics

Key finance metrics and how to calculate them

Five measures that come up in almost every board meeting, funding conversation and pricing decision.

  • Profitability

    Gross profit margin

    (Revenue - cost of sales) ÷ revenue × 100

    How much of each pound of sales is left after the direct cost of what you sold. A falling gross margin points to pricing or supplier costs.

    The gross profit margin formula
  • Profitability

    Net profit margin

    Net profit ÷ revenue × 100

    How much of each pound of sales is left after every cost, including overheads, interest and tax. The clearest single view of whether the business makes money.

    Why net margin matters
  • Performance

    EBITDA

    Net profit + interest + tax + depreciation + amortisation

    Earnings before interest, tax, depreciation and amortisation. Used to compare operating performance between businesses with different debt and assets.

    What EBITDA means
  • Planning

    Break-even point

    Fixed costs ÷ (price per unit - variable cost per unit)

    The number of units you need to sell to cover your costs. Useful when setting prices, taking on new overheads or launching a product.

    The break-even point formula
  • Investment

    Dividend yield

    Annual dividend per share ÷ share price × 100

    The return a shareholder receives in dividends relative to the share price. Relevant to shareholders and to businesses planning distributions.

    What dividend yield tells you
Accounting basics

The accounting behind the numbers

Every metric is only as reliable as the ledger it comes from. These are the foundations worth getting right.

Chart of accounts

The list of accounts every transaction is posted to, grouped into assets, liabilities, equity, income and expenses.

What is a chart of accounts?

General ledger

The master record of every transaction, and the source of the profit and loss account and balance sheet.

What is a general ledger?

Dimensions and posting groups

Tags such as department, project or region that let you report margins without adding hundreds of accounts.

A chart of accounts that scales

Month-end close

Reconciling, accruing and reviewing each month so the figures behind every metric can be trusted.

The month-end close process
Articles

More on finance metrics and accounting basics

Our articles on profitability measures, accounting basics and running a finance team, grouped by topic.

Next steps

From metrics to better reporting

Where to go once you know which numbers matter.

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FAQ

Frequently asked questions

Gross margin shows what is left from revenue after the direct cost of the goods or services sold. Net margin shows what is left after every cost, including overheads, interest and tax. Gross margin tells you whether what you sell is priced well; net margin tells you whether the business as a whole is profitable.

EBITDA strips out interest, tax, depreciation and amortisation, so it shows operating performance before financing and accounting decisions. That makes it easier to compare businesses with different debt levels or asset bases, but it is not the same as cash and should be read alongside cash flow.

Divide fixed costs by the contribution each unit makes, which is the selling price minus the variable cost per unit. The answer is the number of units you need to sell to cover your costs. Multiply it by the selling price to get break-even revenue.

A chart of accounts is the list of every account a business records transactions in, grouped into assets, liabilities, equity, income and expenses. It is the structure of the general ledger, so a well-designed chart makes every report easier to produce.

Start with gross margin, net margin, cash position and debtor days. Add break-even once you are planning prices or new costs, and EBITDA if you are raising finance or preparing to sell. The right set depends on what decisions the numbers need to support.

Yes. When sales, costs and overheads are posted to a well-structured chart of accounts, an ERP such as Microsoft Dynamics 365 Business Central can report margins and profitability by product, customer, department or project without rebuilding spreadsheets each month.