The MSP landscape is changing
Customer needs are evolving and they’re actively looking for ways to enhance what they’re doing, to work smarter and drive efficiencies.
Partner-to-partner community
Supporting the Microsoft Business Applications community
Everything you need to know about how TD SYNNEX can support your growth - from getting started through to scaling your BizApps practice
Join the communityMicrosoft Business Applications
As one of the world's largest global technology distributors, we're the perfect trusted advisor for forward-thinking Microsoft partners who want to be supported as they grow. From established Business Applications partners through to Modern Work, Security and Azure partners who want to expand their Microsoft footprint, we're here to help.
The opportunity01 02 03 04
Why should partners care about Business Applications?
Stickier customers, reduced churn
Put yourself at the heart of more than IT by offering a broader set of solutions that touch more teams and departments, reducing the risk of losing business to a competitor by supporting customers with their full end-to-end needs, eradicating their need to go elsewhere for support.
Greater profit margins
Benefit from more lucrative margins than other Microsoft solutions.
An effective P2P network
TD SYNNEX’s established P2P partners are on-hand to support technically, completely white-labelled under your business name. Strictly no competition. And the best bit? You don’t have to complete any certifications or make any financial investment.
A stronger proposition
Give your customers the best
- Native integration with the remainder of the Microsoft stack - prepare them for the AI future
- Be the trusted solutions advisor
- Offer value
- Customers will stay with you
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Extending our Microsoft footprint into Business Applications has opened new doors, created new revenue streams and strengthened our overall business proposition.
- Steve Pickering, CEO, String Systems
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How TD SYNNEX can help you capitalise on the Business Applications opportunity
Our P2P (partner-to-partner) community
We’ve built a community that help each other win and deliver new projects where internal skills and experiences don’t exist. In addition, twice a year we bring our partners together to share updates and network with likeminded business leaders.
Lead passing
Through our agency partner, we execute lead generation activities to drive net new opportunities, which are distributed to our partner community.
Access to expertise
Our partner community have access to specialist technical training, marketing and sales support to help them build their practices and take their services to market.
Sharing news & insights
We’ve got our finger on the pulse, sharing updates and insights as they happen so that our community are aware of changes that affect or benefit them. Additionally, benefit from our own market research and campaign insights that dive into the needs and desires of your target customers.
A clear route forward
Supporting you on the road to Business Central
01
Initial conversation
We help you understand the Business Central opportunity and how to get going.
02
Building a GTM plan
We can help you identify opportunities and advise you on how to build your Business Central practice.
03
Utilising and activating resources
Helping you to take advantage of the resources available to you - from TD SYNNEX and our partner community.
04
Evaluation
Do you continue with the P2P motion or build your own practice? We can help you to decide.
Partner story
Supporting Cloudy IT through our P2P community
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Without the support that TD SYNNEX has provided, we really wouldn’t have the growth that we’re starting to see in the Town and Parish Council space at the moment.
- David Hall, Managing Director, Cloudy IT
Meet the community
Bringing together TD SYNNEX's Business Applications community
We're proud of the community we're building. We're breaking down barriers to support partner growth at scale - helping existing partners win new business, helping new partners close and implement their first deal and connecting forward-thinking ISVs into our partner ecosystem.
Twice a year, we hold our popular Roundtable events (which rotate by location to ensure all partners can attend at least one), whereby we look at solution and partner updates, as well as share best practice and guidance from our panel of area experts.
What's more, we're always out in force at industry events such as Directions EMEA, where we like to connect with existing and new partners.
A sample of what you can expect from partnering with us
Want to come to a future event? Pop your details in here and we'll be in touch.
Join the community
Ready to start your Business Applications journey?
Whether you actively want to explore the possibilities of Business Applications or simply want to understand more about how reselling Business Applications works and how TD SYNNEX can support you, we'd love to chat.
Latest partner updates
Business Central newsletter
Announcements, incentives, and funding engagements for Microsoft Business Applications, brought to you by the TD SYNNEX BizApps team.
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Business Central newsletter
The latest changes, product updates, training, and events for Business Central in October 2025.
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