Modernise public services with Microsoft Dynamics 365 CRM for local councils

Helping councils deliver better services, improve transparency, and enhance operational efficiency with Microsoft Dynamics CRM.

Talk to an expert

microsoft-dynamics-365-for-local-government

Why local councils need Microsoft Dynamics 365 CRM

Managing your constituents services is getting harder as councils face growing demands. Dynamics 365 CRM helps local authorities centralise data, automate processes, and improve engagement.

For councils, the challenge isn’t just more service requests. It’s more systems, more data, and more pressure to deliver a seamless experience for residents. Traditional tools can’t keep pace, leaving teams juggling spreadsheets and struggling to respond quickly.

Microsoft Dynamics 365 CRM changes that. It brings everything into one secure platform — from case management and service requests to community engagement. With real-time insights and automated workflows, your team can work smarter, resolve issues faster, and deliver the kind of service that builds trust and strengthens community relationships.

The benefits of CRM that help councils work smarter

Discover how Microsoft Dynamics 365 CRM goes beyond data management to help local councils save time, reduce admin, and deliver better services for residents.

Improved Constituent Management

A CRM allows local government organisations to maintain detailed records of constituent interactions, preferences, and communication history. This makes it easier to personalise services and address the specific needs of residents.

Enhanced Efficiency and Productivity

By automating repetitive administrative tasks and workflows, a CRM saves time and reduces the workload for local government staff. This leads to quicker responses to resident inquiries and more streamlined internal processes.

Insights Through Data Analysis

Analysing community data allows governments to identify trends, predict future needs, and respond proactively. CRM systems provide analytical tools that allow councils to gain a deeper understanding of their communities.

Better Service Request Management

Councils can use a CRM to monitor service requests, track progress, and ensure that residents' concerns are addressed promptly. This improves overall satisfaction and trust in local governance.

Seamless Project Collaboration

CRMs can also be used to improve the coordination of community projects, allowing teams to track deadlines, allocate resources efficiently, and keep stakeholders informed of progress.

crm-for-councils

Why your business needs a CRM

75%

of businesses are utilising a CRM

85%

of businesses are planning to invest in AI or automation tools

94%

of businesses say using a CRM contributes to increasing customer retention

Data taken from a survey we commissioned in December 2024

How Dynamics 365 CRM empowers local councils

Dynamics 365 CRM is designed for the way local councils work. Its intuitive interface makes adoption simple, even for teams with limited technical expertise, while seamless integration with Microsoft tools creates a connected workspace that boosts productivity and collaboration.

The platform is fully customisable, so you can tailor workflows to your council’s unique needs—whether it’s managing service requests, automating case handling, or streamlining community engagement. With Dynamics 365 CRM, local authorities gain a unified system that drives efficiency, improves citizen satisfaction, and supports smarter decision-making.

The capabilities of Dynamics 365 extend across every aspect of council operations:

Enhancing Engagement

Dynamics 365 allows government bodies to categorise residents according to their preferences, interests, and history of engagement. This segmentation enables governments to develop communication strategies that are both targeted and effective.

Service Request Management

Dynamics 365 can enable local councils to simplify the tracking of service requests by providing a platform for scheduling tasks, monitoring response times, and ensuring the timely resolution of community issues, which, in turn, improves confidence among residents.

Project Coordination

Local councils can use Dynamics 365 to manage and oversee community initiatives with greater accuracy. By keeping detailed records of project objectives, budgets, and progress, councils can ensure that the resources they have available to them are allocated effectively, and that milestones are achieved on time.

Monitoring and Insights

Dynamics 365 includes powerful analytical tools that allow councils to measure their success across various areas of operation. By evaluating metrics such as response times, service quality, and community satisfaction, councils can make data-backed decisions to continuously improve their services.

Why local councils choose Dynamics 365 CRM

Fully customisable to fit your council’s needs

Dynamics 365 offers a wide array of customisation options, enabling you to mould the system to align with your particular business procedures. Whether your needs involve custom fields, workflows, or dashboards, Dynamics 365 can be adjusted to suit your specifications. This level of adaptability guarantees that you can fine-tune the CRM to support your unique business objectives and enhance overall efficiency.

Effortless integration with the tools you trust

Dynamics 365 integrates effortlessly with a multitude of applications and services, including Microsoft Office 365, Power BI, and various third-party solutions. This integration capability allows you to link your CRM with other tools you use daily, creating a cohesive and streamlined workflow. By capitalising on these integrations, you can enhance operational efficiency, improve data accuracy, and foster better collaboration across your organisation.

User-friendly interface for easy adoption

Dynamics 365 boasts an intuitive and user-centric interface that simplifies navigation and usage for your team. With its contemporary design and clear navigation, users can effortlessly access the information they need and complete tasks efficiently, minimising the learning curve and boosting productivity.

Sophisticated analytics for smarter decisions

Dynamics 365 offers powerful analytics and reporting tools that provide you with invaluable insights into your business performance. With real-time data and customisable reports, you can make well-informed decisions, identify trends, and measure success accurately. These analytics capabilities empower you to stay ahead of the competition and foster business growth.

Enhanced security to protect sensitive data

In addition to its other features, Dynamics 365 ensures that your data is secure and complies with industry standards. With robust security measures and compliance protocols in place, you can trust that your business information is protected, allowing you to focus on achieving your business goals without concern.

why-dynamics-365-crm

How other businesses have benefitted from Dynamics 365

SHI Cryogenics Tillamook Country Creamery MVP Healthcare
Increase profits with Dynamics 365

SHI Cryogenics

SHI Cryogenics reduced their product turnaround times from two months to two weeks, whilst increasing their sales and service revenues.

Get started today
Dynamics 365 Warehousing

Tillamook Country Creamery

Tillamook Country Creamery Association increased warehouse pallet throughput by 50%, whilst also automating key manual processes

Get started today
Dynamics 365 Healthcare

MVP Healthcare

MVP Healthcare expects to save $6million by implementing AI-driven process improvements, sunsetting legacy domains and boosting their IT efficiency.

Get started today

Download our report

The Dynamics of Success

Get a better understanding of the benefits of using a CRM system - allowing businesses like yours to overcome fragmented systems and disconnected workflows. Don't just read about them either, our report provides you with actionable insights and practical recommendations so that you can begin to make data-led decisions.

the-dynamics-of-success-report-download-1

Download our report

The Dynamics of Success

Get a better understanding of the benefits of using a CRM system - allowing businesses like yours to overcome fragmented systems and disconnected workflows. Don't just read about them either, our report provides you with actionable insights and practical recommendations so that you can begin to make data-led decisions.

the-dynamics-of-success-report-download-1

Take Dynamics 365 CRM to the next level

Unlock new possibilities with intelligent solutions that connect data, teams, and processes. Gain clearer insights, streamline public services, and deliver experiences that build trust and drive progress across your organisation.

Customer insights

Gain clarity into community needs with real-time data and connected council teams. Anticipate challenges, respond quickly to shifting priorities, and keep public satisfaction at the centre of every interaction.

Learn more

Customer service

Exceed expectations and build trust with connected council teams and real-time insights. Resolve issues faster, adapt to changing needs, and keep citizen satisfaction at the heart of every interaction.

Learn more

Field service

Boost efficiency with real-time support that keeps council teams connected and communities informed. Automations streamline every process, ensuring smooth operations and satisfaction at every step.

Learn more

Finance

Stay competitive with real-time insights that simplify processes and strengthen decision-making. Automations and compliance tools drive efficiency and give your organisation the confidence to scale in any market.

Learn more

Supply chain

Stay resilient with connected operations and real-time visibility that keep complexity under control. Intelligent automation and sharper forecasting give your organisation the agility to adapt fast and deliver with confidence.

Learn more

HR

Simplify HR processes and strengthen every stage of the employee journey. From onboarding to performance management, real-time insights and automation help build an adaptable council team while giving your organisation clarity to plan confidently for what’s next.

Project ops

Bring council teams, resources, and insights together to deliver projects with precision and impact. From planning to profitability, real-time visibility and automation help your organisation stay on track while adapting to change with confidence.

Ready to build the best CRM for local government?

Ready to transform citizen services? Microsoft Dynamics 365 CRM gives councils the tools to work smarter, respond faster, and deliver exceptional experiences for their communities.

Complete the form to see how Dynamics 365 CRM can work for your council.

See our latest blog posts

Frequently asked questions

What is Microsoft Dynamics 365 CRM for local government?

Microsoft Dynamics 365 CRM is a cloud-based platform that helps councils manage citizen services, streamline operations, and improve community engagement.

How can Dynamics 365 CRM benefit local councils?

It centralises data, automates workflows, and provides real-time insights, enabling councils to respond faster, reduce admin, and deliver better services.

Is Dynamics 365 CRM suitable for small local authorities?

Yes. Dynamics 365 CRM is fully scalable, making it ideal for councils of all sizes—from parish councils to large city authorities.

Can Dynamics 365 CRM integrate with existing council systems?

Absolutely. It integrates seamlessly with Microsoft 365, Teams, and other third-party applications to create a connected workspace.

Does Dynamics 365 CRM help with case and service request management?

Yes. The platform simplifies case handling, tracks service requests, and ensures timely responses to residents.

How secure is Microsoft Dynamics 365 CRM for local government data?

Dynamics 365 is built on Microsoft’s secure cloud infrastructure, ensuring compliance and protecting sensitive citizen information.

Can Dynamics 365 CRM improve citizen engagement?

Yes. It enables councils to communicate more effectively, personalise services, and build stronger relationships with their communities.

Is Dynamics 365 CRM customisable for local government needs?

Yes. Councils can tailor workflows, dashboards, and processes to match their unique requirements.

How does Dynamics 365 CRM support reporting and analytics?

It offers advanced reporting and dashboards, giving councils real-time insights into performance, resource allocation, and community trends.

How can my council get started with Dynamics 365 CRM?

You can request a demo or speak to an expert to explore how Dynamics 365 CRM can transform your council’s operations.