Marketing
HubSpot is marketing-first; Dynamics 365 offers Customer Insights.
Comparison
Dynamics 365 vs HubSpot
A fair comparison of two leading CRMs, and the questions that decide which suits your business.
Two CRMs, different starting points
HubSpot started as a marketing platform and is known for ease of use. Dynamics 365 CRM started as an enterprise CRM and is known for flexibility and depth.
Both now cover sales, service and marketing. The right choice depends on how complex your processes are, which tools your teams already use, and whether CRM needs to connect closely with finance.
How they compare
The areas buyers ask about most.
Sales
Dynamics 365 Sales suits complex, multi-stage sales.
Service
Dynamics 365 adds contact centre and field service.
Microsoft 365
Dynamics 365 works natively in Outlook and Teams.
Customisation
Dynamics 365 is highly configurable with Power Platform.
ERP connection
Dynamics 365 connects natively to Business Central.
Useful next reads
Try Business Central in an environment built around your business
Most trials drop you into a generic demo company that looks nothing like the way you actually work. Ours doesn't. We configure your free trial around your business and the use case you care about, so you and your team can test real scenarios with data and processes you recognise.
It starts with a short questionnaire about your industry, your current systems and what you want to prove out. Once that's back with us, your tailored trial can usually be made available within a few working days. Prefer a guided walkthrough first? A standard demo is still on the table - just tell us which you'd like.
Tell us about your business
Complete a short questionnaire covering your industry, processes and the things you most want to test.
We configure your trial
We set up a Business Central environment around your use case, so you're not clicking through a generic demo company.
You're up and running in days
Your tailored trial is typically ready within a few working days of the questionnaire coming back to us.
Enquiry form
Get in touch
Tell us what you need from a CRM and we'll give you an honest view of whether Dynamics 365 fits.
FAQ
Frequently asked questions
HubSpot often suits marketing-led businesses wanting simplicity. Dynamics 365 suits businesses needing complex processes, deeper service or Microsoft 365 integration.
It can do more, so setup matters. Configured well, it feels familiar to Microsoft 365 users.
Yes. Some businesses keep HubSpot for marketing and use Dynamics 365 for sales and service.
Yes. We can review your requirements and show you Dynamics 365 against them.