An ERP for the wholesale industry: Dynamics 365 Business Central

Unify purchasing, stock, pricing, logistics, finance and customer service in one connected ERP. Dynamics 365 Business Central helps wholesalers improve accuracy, streamline fulfilment and scale with confidence. 

Talk to an expert

business-solutions-for-wholesale

Why wholesalers need Microsoft Dynamics 365 Business Central

Wholesale operations depend on accuracy, efficiency and visibility. Wholesalers manage large volumes of stock, complex pricing structures, multi‑location warehouses, supplier relationships, purchase cycles, fulfilment and customer service. When these processes sit across disconnected systems or spreadsheets, it becomes difficult to maintain stock accuracy, provide reliable delivery dates or scale operations. 

Dynamics 365 Business Central is a comprehensive ERP designed for small and medium‑sized businesses, helping companies streamline operations across finance, sales, supply chain and inventory. It handles everything from ordering and stock allocation to warehousing and dispatch, enabling wholesalers to improve productivity and reduce manual work.

The platform provides configurable warehouse management, from simple locations to advanced bin‑level setups, allowing wholesalers to run accurate and efficient logistics processes without needing a separate WMS. With the support of partner extensions, wholesalers can also enhance scanning, shipping and multi‑warehouse processes for high‑volume environments.  

 

Meet Business Central: an ERP designed for high‑volume wholesale operations  

Wholesalers need real‑time visibility of stock, reliable fulfilment processes and accurate financial oversight. Business Central brings these capabilities together in one system. 

Unified wholesale operations 

Business Central centralises purchasing, inventory, pricing, customer orders, finance and warehouse processes. It supports everything from receiving stock to shipping orders within one unified environment. For wholesalers, this reduces the need to maintain separate tools for warehouse, inventory and sales management.  

Better decision making 

Leaders gain real‑time insight into stock levels, inbound deliveries, order demand, margins, replenishment needs and warehouse efficiency. Business Central’s adaptability and strong mobile‑enabled warehouse tools make it one of the most effective cloud ERPs for inventory‑heavy environments.  

Scalable for local distributors or national wholesalers 

Business Central supports single‑site wholesalers, multi‑warehouse distributors and international supply‑chain organisations. With advanced warehouse apps such as MetaWMS, wholesalers can handle barcode scanning, multi‑location logistics and container‑based movement tracking.

Cost efficiency 

Automation reduces time spent on replenishment, picking, stock counts, invoicing, routing and reporting. It also streamlines warehouse challenges and improves operational efficiency.  

Accurate stock and pricing control 

Wholesalers often manage thousands of SKUs, contract prices, volume discounts and customer‑specific pricing. Business Central provides accurate inventory tracking, flexible price lists and automated calculation logic. 

erp-solution-for-wholesale

Discover how Microsoft Dynamics 365 Business Central works

Why your business needs an ERP

82%

of businesses are utilising an ERP

1 in 5

businesses are dissatisfied with their current ERP

96%

of businesses say using an ERP has contributed to achieving business outcomes

Data taken from a survey we commissioned in December 2024

ERP designed for the full wholesale lifecycle     

Business Central strengthens purchasing, inventory management, warehousing and order fulfilment by unifying data across teams. 

Purchasing and supplier management   

Manage suppliers, negotiate pricing, monitor lead times, track purchase orders and automate reordering. Business Central supports replenishment using demand forecasting, vendor lead‑time management and order suggestions.  

Inventory visibility and accuracy  

Wholesalers need control over stock availability, location and movement. Business Central supports structured bin management, stock adjustments and cycle counts. Enabling advanced warehouse operations without requiring a separate WMS.  

Picking, packing and shipping orders 

Optimise pick routes and methods — including batch, wave and zone picking. Extensions such as Warehouse Insight and Dynamic Ship add barcode scanning and shipping automation to Microsoft Dynamics 365 Business Central.  

Multi‑warehouse management 

Whether running regional depots or multiple fulfilment centres, Business Central gives wholesalers consistent processes, shared inventory visibility and consolidated reporting across locations. MetaWMS extends this with multi‑location optimisation features.  

Sales order processing and customer service     

Manage quotes, sales orders, back orders, credit limits, returns and customer‑specific pricing. Real‑time inventory ensures accurate promised delivery dates, improving service reliability. 

Financial management and reporting 

Track margins, revenue, landed costs, logistics spend and operational KPIs. Business Central connects warehouse and financial data so wholesalers can understand true profitability. 

Why wholesalers choose Dynamics 365 Business Central 

Reliable stock accuracy and demand planning 

Automated replenishment rules and bin‑level accuracy reduce stockouts and over‑purchasing. Business Central handles inventory and warehouse processes with a unified approach.  

Improved pick‑pack‑ship speed 

Barcode scanning and optimised picking workflows increase throughput and reduce errors. Advanced warehouse apps enhance efficiency and scalability.  

Stronger supplier and procurement management 

Centralised purchasing data supports better negotiations, cost control and lead‑time accuracy. 

Streamlined multi‑warehouse operations 

Consistent processes across depots improve fulfilment reliability and reduce internal friction. 

Scalable for business growth 

As order volumes and SKU counts increase, Business Central supports expansion without requiring replacement systems. 

why-dynamics-365-crm

Download our report

The Dynamics of Success

Get a better understanding of the benefits of using a CRM system - allowing businesses like yours to overcome fragmented systems and disconnected workflows. Don't just read about them either, our report provides you with actionable insights and practical recommendations so that you can begin to make data-led decisions.

the-dynamics-of-success-report-download-1

Download our report

The Dynamics of Success

Get a better understanding of the benefits of using a CRM system - allowing businesses like yours to overcome fragmented systems and disconnected workflows. Don't just read about them either, our report provides you with actionable insights and practical recommendations so that you can begin to make data-led decisions.

the-dynamics-of-success-report-download-1

Strengthen your wholesale operations with an ERP built for distributors   

Wholesalers need dependable systems that keep stock accurate, fulfilment timely and operations efficient. Business Central unifies purchasing, inventory, sales, warehousing and finance so your team can operate with clarity and confidence. 

To learn more about Business Central for wholesale — or to book an assessment — get in touch using the form below.

See our latest blog posts

Frequently asked questions

What is Microsoft Dynamics 365 Business Central for wholesale?

It is an ERP system that unifies purchasing, inventory, sales, warehousing, logistics and finance for wholesalers.

Does Business Central support advanced warehouse functions?

Yes. It supports advanced warehousing and third‑party WMS extensions such as MetaWMS and Warehouse Insight.

Can Business Central integrate with barcode scanning?

Yes. Warehouse Insight and similar apps provide mobile scanning and real‑time updates.

Does Business Central help prevent stock discrepancies?

Yes. Bin control, put‑away rules and scanning improve accuracy.

Can wholesalers manage multiple warehouses?

Yes. Business Central supports multi‑warehouse operations with shared visibility and reporting.

Does Business Central handle customer‑specific pricing?

Yes. It supports flexible pricing rules, discounts and contract pricing.

Does Business Central reduce admin work?

Yes. Automation reduces manual tasks across replenishment, picking, invoicing and reporting.

Is it cloud‑based and secure?

Yes. Business Central is a secure Microsoft cloud ERP.

Can Business Central integrate with couriers?

Yes. Shipping extensions such as Dynamic Ship support carrier integrations.

How soon do wholesalers see value?

Many benefit immediately when inventory, warehouse and financial processes are centralised.