A single view of animals, visitors and operations
Dynamics 365 stores husbandry notes, medical records, feeding schedules, enrichment activity, visitor data, membership history and communication in one place.
Dynamics 365 CRM
Dynamics 365 for ZoosConnect animal care, visitors and operations in one platform
Improve animal management, streamline operations and strengthen visitor engagement with Microsoft Dynamics 365 for zoos and wildlife organisations.
Overview
Why zoos need Dynamics 365
Zoos rely on accurate animal records, safe operations and strong visitor experiences. Dynamics 365 brings every part of the zoo together in one coordinated system.
Zoos and wildlife parks manage a wide range of responsibilities including animal welfare, veterinary care, conservation programmes, visitor services, membership schemes, events and daily park operations. Information is often split across different tools such as paper records, spreadsheets or separate ticketing systems. This makes it difficult to maintain consistency, ensure compliance or deliver a smooth visitor experience.
Microsoft Dynamics 365 CRM centralises animal data, husbandry records, conservation activity, visitor information, ticketing, membership and financial reporting in a single secure platform. Automation reduces manual workload while real time dashboards give managers a clearer understanding of animal care, visitor patterns and operational needs. With everything connected, zoos can improve welfare standards, increase efficiency and deliver better experiences for guests and staff.
Benefits
The benefits that help zoo teams work smarter
Explore how Dynamics 365 supports animal care, conservation and visitor experience.
Automation that reduces administrative work
Zoos can automate membership renewals, visit confirmations, feeding reminders, animal record updates, volunteer notifications, reporting tasks and event communication.
Real time insight that improves welfare and performance
Dashboards show animal health metrics, enclosure maintenance activity, visitor traffic, event attendance, ticket sales and operational costs.
Security and compliance to protect sensitive records
Dynamics 365 provides enterprise grade security, role based access and detailed audit trails to protect animal, visitor and organisational data.
CRM stats
Why your zoo business needs a CRM
Data is from a recent survey we commissioned in December 2024 Click here to view
0%
of businesses are utilising a CRM
0%
of businesses are planning to invest in AI or automation tools
0%
of businesses say using a CRM contributes to increasing customer retention
Capabilities
How Dynamics 365 empowers animal care, visitor services and operations teams
Dynamics 365 supports the complete zoo environment including animal care, veterinary teams, education staff, visitor services, retail, events and leadership.
The capabilities of Dynamics 365 extend across key areas of zoo operations:
01
Animal and Husbandry Management
Record daily observations, feeding routines, weights, behaviour, training notes and enrichment outcomes to improve welfare planning.
Why choose us
Why zoos choose Dynamics 365
Flexible for zoos, aquariums, wildlife parks and conservation centres
Dynamics 365 supports organisations of all sizes across varied environments.
Integrates with key zoo systems
The platform connects with Microsoft 365, Power BI and external systems such as ticketing, POS, veterinary platforms and conservation databases through APIs.
Supports on site and outdoor teams
Keepers, vets, educators and visitor services staff can access information from mobile devices anywhere on the grounds.
Improves animal welfare and visitor satisfaction
Centralised information and reliable processes help zoos provide consistent care and better guest experiences.
Protects sensitive animal and visitor data
Strict access controls and secure storage help maintain compliance and safeguard records.
Example use cases
Enhancing visitor experience and conservation engagement
Manage visitor interactions, streamline membership programs, and foster supporter relationships to advance your zoo's mission with a tailored solution.
A large metropolitan zoo
- The challenge
- They struggled to maintain personalised communication with their diverse visitor base, including members, one-time visitors, and educational groups.
- The approach
- A system was implemented to segment visitor data, track engagement history, and automate targeted communications about events, new exhibits, and conservation efforts.
- The outcome
- The zoo achieved more meaningful visitor engagement and increased participation in their educational and conservation initiatives.
A wildlife park focused on endangered species
- The challenge
- Coordinating volunteer efforts, tracking donor contributions, and communicating the impact of their conservation programs was fragmented across various platforms.
- The approach
- A unified platform was deployed to manage volunteer schedules, record donor interactions, and share updates on specific animal conservation projects with supporters.
- The outcome
- The park significantly improved the efficiency of their volunteer programs and enhanced transparency for their valuable donors.
A small animal sanctuary and rescue centre
- The challenge
- Their membership renewals were inconsistent, and they lacked a systematic way to remind members about upcoming expiry dates and benefits.
- The approach
- An automated membership management system was put in place to send timely renewal reminders and highlight exclusive member perks. This improved retention.
- The outcome
- The sanctuary saw a marked increase in membership renewals and greater engagement from their dedicated supporter community.
Illustrative, anonymised examples based on typical scenarios in this sector.
Download our report
The Dynamics of Success
Get a better understanding of the benefits of using a CRM system - allowing businesses like yours to overcome fragmented systems and disconnected workflows. Don't just read about them either, our report provides you with actionable insights and practical recommendations so that you can begin to make data-led decisions.
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Case studies
How other businesses have benefitted from Dynamics 365
SHI Cryogenics
SHI Cryogenics reduced their product turnaround times from two months to two weeks, whilst increasing their sales and service revenues.
Get started todayLooking at Dynamics 365 CRM beyond zoos? See the full Dynamics 365 CRM overview for features and how implementation works, compare Dynamics 365 CRM pricing per user, or see how the Customer Engagement applications fit together.
Enquiry form
Transform your zoo operations with Dynamics 365
Zoos depend on strong welfare standards, efficient processes and memorable visitor experiences. Dynamics 365 brings your data and workflows together so you can focus on caring for animals and inspiring visitors. To learn more about Dynamics 365 for zoos, get in touch via this short form.
FAQ
Frequently asked questions
It centralises all visitor data, including visit history, membership status, and communication preferences, enabling zoos to offer personalised experiences and relevant information. This enhances satisfaction and encourages repeat visits.
Yes, it streamlines the entire membership lifecycle, from initial sign-up and payment processing to renewal reminders and communication of member benefits. This improves administrative efficiency and member retention.
The solution helps track donor contributions, manage communication campaigns, and provide insights into donor preferences, enabling zoos to cultivate stronger relationships. This supports vital fundraising efforts for conservation and operations.
A connected platform that helps zoos manage animal records, visitor services, membership, conservation activity and operations in one place.
Yes. It can integrate with external systems through APIs.
Teams usually adapt quickly due to the familiar Microsoft interface.
